01
The client wants 50 assets.
Product variations. Background changes. Formats. Localizations. Three rounds of feedback.
This is where I'd look for automation.
CerebroBro
You're already playing with AI.
Your agency has enough AI experiments. Let's make one actually useful.
I build and operate AI image and video products. CerebroBro is where I take that experience and apply it to the messy, expensive stuff creative teams actually have to ship.
20 min. Bring me something you're struggling to make.
Reference
ONE BRIEF → 47 GENERATIONS → 6 DIRECTIONS → 1 CLIENT-READY ASSET
Here's where I'd start.
02
The creative director wants 30 directions.
Not one more moodboard meeting. Actual exploration you can put in front of a client.
This is where I'd look for leverage.
03
The client wants something that doesn't exist yet.
A character. A world. A product still in development. Something you can't shoot tomorrow.
This is where I'd prototype first.
I don't start with the model.
Don't show me your AI stack. Show me what you're trying to make.
01
Show me the work
What are you actually trying to make?
02
Let's break it
Where does the current process suck?
03
Make one thing better
We build the smallest useful workflow and test it on real work.
The offer
Bring me something annoying.
60–90 minutes. One real workflow. One real problem. We figure out whether AI can actually improve it.
You bring
A brief, workflow, production problem, or client request.
We do
Pull it apart, test what's possible, and figure out where AI genuinely helps.
You leave with
A working prototype — or a very clear “don't bother.”
Things I believe
No AI theatre.
- Most AI-generated advertising still looks like AI-generated advertising.
- The model isn't usually the bottleneck.
- Don't automate mediocre creative.
- Don't build an AI department before you've found something worth scaling.
- The best AI workflow is the one your team actually uses.
No innovation workshops where everyone leaves excited and nothing ships.
The operator
I'm Koby.
I've spent the last few years building and running AI image and video products. I've dealt with the models, APIs, GPUs, costs, users, shitty generations and everything else that happens between “cool demo” and “this actually works.”
CerebroBro is the consulting practice that comes out of that — not a deck about the future of creativity.
Show me something your team hates making.
20 minutes. No AI theatre. If I don't think AI can help, I'll tell you.
Talk to Koby